. VC speaks on gesture, commends Foundation
The Vice-Chancellor of Lagos State University, Professor Ibiyemi Olatunji-Bello, has commended The Alima Atta Foundation for its support to the institution over the years.
The Foundation recently donated 20 new desktop computers to the Department of Public Relations and Advertising’s creative and production studio in the Faculty of Communication and Media Studies of the institution.
Professor Olatunji-Bello stated that the generous donation of state-of-the-art equipment will enhance the teaching and learning environment and will energize the department to better expose and prepare students to acquire the essential skills needed for the industry.
According to the VC, The Alima Atta Foundation’s “generous donation will no doubt enhance students’ learning experience and equip them with the necessary skills to excel in their chosen fields.”
The Vice-Chancellor also commended the Alima Atta Foundation’s continued philanthropic support for the university, including internship placements for students and the donation of books, desks, computers, and office supplies.
Alima Atta, a graduate of French and Sociology from the University of London, was a highly skilled expert in public relations and marketing communication.
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She founded SESEMA PR, a public relations firm affiliated with Eldelma, a globally recognized PR company. Her firm trained many students in public relations and marketing communications, and LASU students have benefited from her knowledge and expertise.
The partnership between LASU and Alima Atta began in 2009 when the then School of Communication at LASU recognized her PR agency’s valuable contributions to the training, growth, and development of PR and marketing communications practice in Nigeria.
The PR and marketing communication expert passed away on June 6, 2015, after a courageous battle with cancer.
To honour her memory and legacy, a non-governmental organization, The Alima Atta Foundation, was established and has supported the department ever since. The foundation also funds an annual award for the best graduating female students in public relations and advertising in the Faculty of Communication and Media Studies at LASU.
